Buyagift is the UK's leading online gift experience provider, offering over 4,800 experiences across the UK for a wide range of occasions - birthdays, anniversaries, family days out, and more.
I create engaging campaign assets for key seasonal moments like Valentine's Day, Mother's Day, Father's Day, Black Friday, and Christmas. This includes designing CRM content that ties in with onsite visuals, as well as eye-catching banners for affiliates and social platforms like Instagram. I also produce promo videos using After Effects and Premiere Pro - bringing together smooth transitions, fun effects, and great audio to tell a clear, impactful story. Alongside digital work, I collaborate with teams on print materials for both retail and corporate needs, from brochures to packaging. I often use AI tools to help with content creation and image editing, keeping everything on-brand and polished. Below is a selection of some of my most recent work.
Coded Campaign Page: A brand collab inviting users to discover their "adventure personality" through an interactive quiz that matched them with experience gifts, blending storytelling & commerce to bring the film's adventure theme to life while boosting engagement & conversions. View page
Coded Campaign Page: The Buyagift Black Friday page showcased limited-time experience deals with up to 80% off, designed to capture the excitement and urgency of the event while retaining the brand's warm, premium feel. View page
Coded Campaign Page: The Buyagift Mother's Day page celebrated every maternal figure with luxurious, heartfelt experience gifts, using the "Queen of Hearts" theme to blend elegance and warmth that inspired shoppers to treat their loved ones. View page
Coded Campaign Page: The Buyagift Father's Day page celebrated every kind of dad with curated experience gifts, using warm, emotive design to help shoppers find the perfect experience for any father figure. View page
CRM Discount Email: A vibrant Bank Holiday email for Buyagift.co.uk, spotlighting a 23% discount with bold typography, playful ribbon graphics, and imagery of thrilling and relaxing experiences to inspire last-minute gifting.
Campaign Solus Brand Email: A high-energy solus email promoting 50% off the iFLY Indoor Skydiving Experience for Two, using bold visuals, dynamic copy, and clear benefit icons to engage thrill-seeking gifters.
CRM Discount Email: A bold, time-sensitive summer picks email, highlighting 30% off top experiences with vibrant visuals, playful typography, and a strong call-to-action using the promo code.