Wine Smash is a home wine-tasting game aimed at making wine fun and accessible. It's a relaxed, competitive way to explore wine - no intimidating jargon, just friends, drinks, and fun.
The website has been designed & developed to reflect Wine Smash's fun, accessible approach to wine tasting. Built on Shopify, the site delivers a clean, user-friendly experience across all devices, guiding visitors from discovery to purchase with intuitive navigation and clear calls to action. Each product page is crafted to highlight what's included in each tasting box - from wines and trivia cards to medals and popcorn - while the wine shop allows customers to easily reorder their favourites. The site features an approachable tone, playful visuals, and thoughtful UX touches, including detailed FAQs and a seamless, mobile-friendly layout. The result is a digital experience that feels as interactive and welcoming as the game itself.
Wine Smash 'What's In The box' illustration
Wine Smash packaging illustration
AI generated product image including the WineSmash brand colours